Free guides for experts who want to be found, trusted and chosen.
Practical walkthroughs for coaches, consultants and independent experts, built from my videos and posts. Each one comes with prompts to copy and a tracker or checklist, so you can do the work while you read.
Found
Get discovered wherever the right buyers are looking.
How to get recommended by ChatGPT as a coach or consultant
Your referrals are moving to AI. The five shifts that decide whether your name comes back, and how to check where you stand today.
How to get recommended by AI when it already answers your clients' questions
AI can use your content and still send people elsewhere. The five-part check I run on everything I publish.
Does AI know you exist? Run the 10-point AI visibility test
The five tests I ran on myself on camera, with the prompts, a scorer, and what to fix first.
Become known for one topic, so the right buyers find you
How to pick the topic you want to own and build a body of work around it on every channel.
Turn your client calls into content people search for
Your best content ideas are already in your calls. How to pull them out and publish them.
Get found through networking when you're not posting every day
How one challenge participant turned conversations into visibility, and how to do the same.
Trusted
Give buyers the proof they look for before they reach out.
Turn your LinkedIn profile views into client enquiries
The phone test, the five areas that sell, and how to stop your profile sending a budget signal.
Collect the proof that does the selling for you
How to capture client results and receipts as you go, so you're never hunting for a testimonial.
Borrowed trust: get onto podcasts, panels and other people's platforms
Why other people vouching for you counts for more than anything you say about yourself.
Build an audience you own
How to stop starting from zero on every platform and keep the people who already trust you.
Chosen
Turn interest into conversations and clients.
The Lean LinkedIn Funnel™: how to get leads from LinkedIn
Five steps that turn likes into enquiries, and a quick check to find where your leads are leaking.
The Revenue Rhythm: one hour a week that turns LinkedIn into clients
Five small jobs, one per weekday, and a Friday scoreboard that shows exactly where your conversations are leaking.
Black Friday for coaches and consultants: how to sell without discounting
Why the deadline matters more than the discount, and how to design a first-step offer your "not yet" buyers can say yes to.
Discovery calls that end in a decision
How to run a call that leaves the buyer clear on their next step, whether that's yes or not yet.
How to get on your buyer's shortlist
What buyers check before they decide who to talk to, and how to make sure you're one of them.
Pre-sell your offer before you build it
How to find out whether people will buy before you spend weeks creating the thing.
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Join The LinkedIn Strategy Lab
The guides show you what to do. The Lab is where established experts put it into practice with live sessions, my frameworks and the full resource library.
Chelena Peart
I help established experts, including consultants, coaches, strategists and founders, get found, trusted and chosen by the right buyers. Before building my business I spent around 18 years in corporate IT and project management. I'm based in the UK, and I test what I teach on my own business in public.